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My concept is take charge of your health. In this case, it's taking charge of your health in terms of seeking treatment for symptoms of hypothyroidism, a metabolic disorder. My magazine ad and postcard ad will also focus on increasing awareness of hypothyroidism.
Let me know what you think. Thanks!
1 comment:
maybe more of an action picture because you are telling them to call their doctor, take charge and take care. maybe a senior woman on the phone, or a senior woman running, etc.
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