
Concept is the theme for this week, and I found an ad in Entertainment Weekly with a simple, interesting concept. The ad is for the Sundance Film Festival 2010 in Park City, Utah. It takes up a full page and only uses black and white, plus one color - red. The text of the ad is presented in a typewriter typeface, complete with Xs covering deleted characters or words. At the bottom of the page, you can see a gradient word mark, where the word SUNDANCE is fading into the black background, and the words TWENTYTEN slowly intensify with red. The rest of the ad looks distorted and unfinished. Even the black background looks to have some kind of writing similar to a chalkboard. The ad syncs up well with the main theme of rebellion, which is referenced in the text.